Market Drivers And Trends

IGF CHEM delivers Eco Friendly specialty chemical solutions for the formulation of HI&I consumer products, Textile Auxiliaries, personal care, Natural Spa And Pool Care Products and Eco Friendly Cleaning Products optimizing go-to-market strategies through a differentiated market orientation, technical competence and a collaborative approach.

OPPORTUNITY IN THE FASTEST GROWING US HOME CARE MARKET SEGMENTS

Due to busy lifestyles, cleaning around the house has become more a practice of spot cleaning high traffic areas, such as the kitchen and bathroom. With a growth of 17.5%, it is seen that wipes are regarded as the go-to solution for this type of cleaning, often seen as less wasteful than spray and towel cleaning. As all-purpose household cleaners accounted for 43% of new product launches in NA, we see they suit the quick, all-in-one solution throughout the house; however, there is the expectation that they leave a variety of surfaces streak and spot-free with ease. Lastly, the desire for more time between re-cleaning high traffic are when using either all-purpose or wipe applications is high. Both categories are driven by the increased demand for convenient, easy to use products.

“Convenience” is delivering new user experiences through improved product functionality, added benefits and creative design

Automatic dish wash tablets are expected to surpass liquid and gel formats. In the hand dish wash category, the opportunity is for added-value features such as sensory benefits, antibacterial properties and conditioning effects. Additionally, hand dish soap with increased performance over benchmarks invites heightened desire from consumers balancing the more for less mindset and those conscious of water usage per load, as its efficiency allows more dishes to be cleaned with less product, faster, using less water wasted.

Again, water conservation will continue to shape new product development in the laundry category, driving growth of concentrated liquid detergents and tablets, high-efficiency developments and cold water load improvements; specifically using products that inhibit dye transfer allowing for larger mixed loads, ultimately allowing for less energy and water usage. While fabric cares offers market opportunity for odor control and fabric conditioners.